Product Range In Therapeutic Segments

Marketing plays a significant role in determining the success of any Organization. Apart from Revenue Generation and Profits, it aims at establishing the Products in their respective Therapeutic Segments. In fact, it helps in establishing the role of the product in that particular condition and offers a well-defined position. Therefore, it becomes essential to arrange the entire “Product mix” into Three major Therapeutic Groups and carry out systematic, organized and well directed Marketing efforts on the sound principles of Marketing. These Therapeutic Groups are further classified into major three catagories. These are as under

Appetite Stimulants, Energizer, Vitamins & Minerals
Antibiotics, Anthelmintics Antidiarrheal & Toxin Eliminator
Anti-Inflammatory, Analgesic & Antipyretic

Hence efforts put in this manner will help in providing “right identity” and establishing these products firmly in their respective “Therapeutic Segments” which will go a long way in strengthening the foundation and offering greater sustainability to the products range in this highly competitive and dynamic environment.